Joe M.

The form market is huge. Everyone wants to make drag-n-drop, marketing and growth hacker-friendly forms that can do everything from lead capture to payment processing. And so naturally, I asked … maybe there’s room for me? But seriously, with a lot you get less-than-stellar design, clunky widgets, and unwieldy WYSIWYGs. That’s why a few friends and I decided to dream up an MVP based on making the Stripe or Slack of form companies - something that works hard through efficient UX to reduce cognitive load and just be easier at all the things, generally.