Email Marketing

How We Reached a 67% Open Rate and a 26% CTR

Three weeks ago we launched jobletter. Since then, we’ve been promoting the site, collecting feedback from friends, and experimenting with with a more open approach to writing about our process. All that culminated in us reaching a milestone this past Friday - our first email. Over the past week we’d worked with a freelancer to deliver an email template, as well as winnow down the jobs we’d been collecting. We wanted a good mix of industries, company sizes and technology stacks - emphasizing location-independent postings like businesses hiring in multiple locations, or startups open to hiring remote junior workers (harder to find, but they exist).
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